Why the need for cutting some of your favorite things?

Well…to be honest: your “favorite things” aren’t your body’s favorite. We created the Pure21 Challenge to reset our clients’ internal health in the hopes of combating years of living on the Standard American Diet or (S.A.D.) The S.A.D. is filled with nutrient-poor, high-sugar foods that are addicting and brain-altering (Wheat literally binds to opiate receptors in the brain!)

Think about it: What foods do you “crave” when you are stressed or running on little sleep?

My guess is food rich in carbohydrates. No matter the form, from fries to cupcakes to beer, carbohydrates increase serotonin, our “feel good” hormone. To make things worse, we’re given easier access to processed “frankenfoods” than whole foods, which proliferates this unhealthy cycle. These Frankenfoods are easily overeaten, given the fact that they’re high in sugar, high in trans fat, high in preservatives but devoid of actual nutrients. Our bodies naturally cue us to dig in for more, but all we’re flooded with is more junk.

Years of consuming the S.A.D. leads to bacterial overgrowth and imbalance, causing intestinal deposits, polyps, bloating and gas, acid reflux and heartburn, and ultimately, a sluggish metabolism. Bacterial overgrowth not only hinders proper digestion, but it can also produce toxins that damage the lining of the intestines, preventing your body from absorbing the nutrients the foods you eat, and also causing long-term stomach and intestinal problems.

But it doesn’t stop there. In addition to the foods we eat, our busy American lifestyle too is seemingly unavoidable. Our on-the-go lifestyle encourages stress and limits quality sleep. Combined, these habits negatively impact our hormones, including satiety-alerting leptin and stress-signaling cortisol.

The thing is, you don’t have to put up with everyday tummy trouble, sluggish metabolism, or excess weight. Stick with the Pure21 plan

This first week, we’re setting the stage for the best results by supporting the digestive tract. The Digestive Nymes will help your body break down the foods you eat so you can utilize all the nutrients for fuel and maintenance. It’s important to keep your diet as clean as possible to allow these digestive enzymes to work the most efficiently without having to work against processed foods. This will help you utilize nutrients better and rev up your metabolism.

We don’t want to give too much away about week 2 before you begin. For now, just know that cutting back on the things you crave now will get easier. (Promise!)